Believe it or not, Milan was not always Italy’s fashion capital. Although each city in Italy has a unique style and many are known to have street style inspiration year-round, it wasn’t until the late 1960’s that Milan really became the renown fashion hub it is today.
Italian fashion dates back to the Renaissance, where fashion icons of the time included Catherine Medici. Following a period of decline, it wasn’t until the 1950’s when Florence emerged as the fashion capital and the birth of modern day Italian stye was born. Years later, American actresses heavily influenced the fashion scene in Rome, marking it the new fashion capital in Italy.
The late 1960’s and into the 70’s was when Milan really began to capture the heart of designers and professionals in the industry. Come a period of social revolution and an “assembly line” boom, Milan became the center of trend-setting styles, such as women’s jeans, as well as a major center for textile industries. Designers Giorgio Armani and Gianni Versace first began their careers designing for other businesses located in Milan.
The city’s location offered and excellent point for business development and was also the home to some of the most highly regarded fashion periodicals. The Italian Camera della Moda presented the first official calendar of fashion events presenting 51 collections in 6 days including Fendi, Missoni, and Mario Valentino. This marked a new era in Milan’s fashion scene that proved to be a success. Decades later, Milan continues to be the heart of emerging styles every season and home to fashion houses regarded with high prestige all over the world.
We wouldn’t choose any other city over Milan as our industry experience destination. We invite you to discover the city’s vibrant fashion scene during our upcoming trips!